Visual Refresh

At Optika Mediahuis, we help brands present their products professionally across websites, catalogues, and sales material. Our services are designed for businesses that want clean, consistent, sales-driven visuals — without managing multiple suppliers. We specialise in product photography, catalogue design, and visual refresh solutions for corporate and commercial clients.

Website visual refresh

A professional visual refresh for your website — without a full redesign. Upgrading your product images to improve consistency, quality, and overall brand perception.

 

Best for 

- Businesses with outdated product photos/updateing their website visuals

- Brands launching new product ranges

- Companies refreshing their online presence

and social media ads

 

includes

  • Product photography ~ 40-80 images (10–20 products)

  • Professional retouching and colour consistency

  • Web-optimized image set

  • Visual consistency across product range

 

Per product, this typically includes

  • 1 Hero image – clean primary image used for product listings and thumbnails

  • 1 Secondary angle – alternate view to show form and shape

  • 1 Detail image – close-up of texture, material, branding, or key feature

  • Optional context or variation image (where relevant)

 

This ensures your website looks professional, modern, and cohesive.

Total: 3–4 professionally edited images per product.

 

All images are

  • Consistently lit and styled across the full product range

  • High resolution PNG (transparent background) 

  • Cropped and sized correctly for website use - JPG (white background)

  • Optimised for fast loading without quality loss

 

Investment Price Range: R8,000 – R15,000
(depending on number of products & complexity)

Catalogue Photography
~and~ Design

In addition to our website visual refresh package - We design clean, modern catalogues that showcase your products clearly and professionally.

 

Best for 

- Manufacturers

- Distributors and wholesalers

- Sales teams and trade presentations

 

includes

  • Website Visual Refresh Package (~40-80 images)

  • Catalogue layout and design

  • 8–16 page catalogue

  • Print-ready and digital-ready files

 

What Catalogue Design includes

  • Structured layout aligned with your brand

  • Professional typography and spacing

  • Logical product grouping and flow

  • Image placement optimised for clarity and impact

  • Print-ready and digital PDF files

 

Investment Price Range: R12,000 – R25,000
(depending on number of products & complexity)

full visual refresh

Our most comprehensive solution for brands wanting a complete visual upgrade.

 

Best for 

- Serious brands doing a full update

 

includes

  • Product photography ~ 80-160 images (20–40 products)

  • Advanced retouching and styling

  • Website image set

  • Catalogue Design (16-24 Pages)

  • Visual consistency across all platforms

 

This package ensures your products look professional and aligned everywhere your customers interact with your brand.

 

Investment Price Range: R25,000 – R45,000+
(depending on number of products & complexity)

Optional Add-Ons

 

Additional product photography

R 300 – R600 per product (depending on amount of images)

 

Additional images

POR

 

Additional catalogue pages

R350 – R600 per page

 

Express turnaround: +20%

 

Ongoing product photography updates

Custom retainer pricing >>

 

Short product video

Reels / Social Media - R1500 per video

 

Best for 

- Product launches

- Website hero sections

- Instagram Reels / Facebook video posts

- LinkedIn product showcases

 

Vertical Format 9:16 ratio

Duration: 15–30 seconds

Focus on

  • Product details

  • Texture / movement

  • Key features

  • Clean, modern editing

  • Music included (royalty-free)

     

- Shot during the same session as photography
- Optimised for Instagram, Facebook, LinkedIn, website use

Faq

How many images do I need per product?

For most corporate and commercial websites, 3 images per product are sufficient. This typically includes a hero image, a secondary angle, and a detail shot. Premium or hero products may benefit from 4–5 images to showcase additional angles, features, or variations.

 

Can I choose which images are included?

Yes. We curate the image selection based on best practice and your specific use case, and we can accommodate preferences for certain angles or features.

 

Do you supply all images taken during the shoot?

We deliver a carefully selected and professionally edited image set per product. This ensures consistency, quality, and clarity across your website or catalogue. Additional images can be licensed if required.

 

Are the images ready for website and print use?

Yes. All final images are supplied in web-optimised formats for online use, and high-resolution files suitable for print and catalogue design.

 

Can these images also be used in a catalogue or brochure?

Absolutely. Our photography and image sets are created with multi-platform use in mind, making them suitable for websites, catalogues, brochures, and other marketing material.

 

Do you offer ongoing updates?

Yes. We offer retainer and update packages for businesses that regularly add new products or update ranges.

 

Does the short product video include voiceovers?

No. The short product video does not include: Scriptwriting / Voiceovers / Actors or presenters / Location changes / Multiple filming days / Ad-specific editing. Any of these additional add-ons will be quoted seperately.

 

Why Optika Mediahuis

 

  • Corporate and commercial photography expertise
  • Consistent, sales-focused visual presentation
  • End-to-end service: photography to final layout
  • Flexible packages tailored to your business needs

 

Let’s upgrade your product visuals.

Contact us to discuss the best solution for your brand.